Writing Feature Leads Part 2

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Title of lead: Narrative 

Definition:  A narrative lead is the first paragraph or several paragraphs of a story that establishes the mood of your piece and lets the reader know what your story is about.

Created Lead: Last night a mysterious caller identified himself as the president Rutherford. This devious prankster calls and tells 18 people that they just won a new car from his dealership. Causing a huge uprising between Allen and the outraged customers.

Fact Sheet: Someone called 18 people in the city last night. The caller identified himself as the president of Rutherford Ford, Inc., 2780 Doss Boulevard. He told each of the people that they had just won a new car from his dealership. Interviewed by reporters today, most of the people who received the calls said that at first they just couldn't believe it. And they were right. They couldn't. The person who called was a prankster, and Allen Rutherford, president of the dealership, says he has no idea who placed he calls, and that he's spending all his time today trying to explain the situation to those 18 people. "Someone apparently has a sick idea of humor," Rutherford said. After convincing people they had won a new car, the caller asked them to drop by the dealership this morning to pick it up. All 18 were there when the dealership opened its doors at 9 a.m. "I told them we never offered to give away a car," Rutherford said. "One woman told me she couldn't believe she'd won, and then she told me she couldn't believe it when I told her she hadn't. Two other women began to cry, and a man is threatening to sue me

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